Soundtracks
09 Dec 2016Lamborghini has been incredibly socially active, especially since the restless Stefano Domenicali became the firm administrator. We have already spoken in about the Lamborghini Road Monument, an initiative to renovate Sant’Agata Bolognese but the latest idea within the Lamborghini walls is even more refined and extravagant.
The seek for harmony with the surrounding territory is this time prompted by two pillars of modern civilization i.e. music and education. This initiative is called “soundtracks” and it aims at pushing students to attend the local symphonic orchestra rehearsals for next year. Lamborghini manages to do so by simply paying the tickets for more than ten-thousand pupils. Furthermore, the firm has been promoting lots of events to raise teenagers’ interest in musical culture and some of them will be held at school.
This great idea is the result of a fruitful synergy between Lamborghini and the Bologna City Theatre supported also by the Emilia Romagna regional council. This is not just one initiative: Lamborghini wants it to be part of a vaster program in order to support education and become, thus, a very positive symbol in the society. The codependent relationship between Lamborghini and the territory is anyway something going beyond any marketing strategy and that has always represented the union of luxury and a constructive attitude.
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