Lamborghini School

15 Aug 2015

The world of luxury cars is increasingly similar to the education’s one, as the matter of facts the most famous brands had started many wide and structured collaborative projects with the majority of the world governments.

We can notice that also in Italy, where Lamborghini and Ducati have created two DESI Training Centre in Sant’Agata Bolognese and they are training 48 high-school students, who are in danger of non-completion of school. These students are working now on the last precious models of these two brands.

The acronym DESI stands for Dual Education System Italy, that is a new type of the organization of the central education in the German school system, which is the envy of the world.

Essentially, these students have attended regularly the lessons in their schools from September 2014 till last March and after that, they have begun a 700 hours of on training on the job with an education grant of 600 euro pro month.

This experience is absolutely not pioneer, but it had taken its cue from others similar experiences conceived by Audi Group in Hungary, Belgium, China and Mexico.

The Ferrari North Europe Apprenticeship Programme case is different, as the matter of facts this is a three-year course in the United Kingdom, which combines a full-time job opportunity with a continuous updating of the technological evolution of the sector.

The Lamborghini initiative aims to keep in school all the students, who are not accustomed to studying; the Ferrari’s one addresses the young graduates, who are eager to become technicians in the most prestigious car brand of the world. As you can imagine, the access to the program is really hard: they receive thousand of requests, but only a few can be accepted.

The selection measures the skills and the passion of the numerous candidates, the training of the winners aims to build esprit de corps and create a strong connection between the students and the brand, not only in the economic field. For this reason the instructors and the tutors are always integral part of the team: the students learn all the knowledge, handed down from our instructors in a really domestic atmosphere.

If the products of these great brands are the utmost in exceptionality, it could not surprise that the training criteria are really strict when they have to select their staff.

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