LaFerrari: an auction for the earthquake victims

09 Nov 2016

There had to be 499 of LaFerrari models produced in Maranello, which is a very limited amount capable of awakening buyers’ desire and competitiveness. They have, in fact, already bought all of them since last August. Sergio Marchionne has anyway said that he wants to produce the five-hundredth model. This exception is pushed by the most noble of motivations: helping the earthquake victims with the proceeds of an auction.

A violent earthquake destroyed central Italy on the 24th of August and many Italians are now unsure of what kind of future they can have for themselves and their children. It seems reasonable to think that this vehicle will be sold for more than the standard price which is 1,2 million Euros, simply because it will be now available for those who were not able to get it in the first run. It will be the last chance. A cabriolet version of this hybrid jewel was presented in Paris but it is a different model which will never lessen the charm of this unexpected offer.

The initiative is only one of the many measures taken by the FCA group which also offers loans for a new car, interruption of payments for those involved in the earthquake, the participation to a fund raising promoted by the Italian Red Cross and a contribution of 1.500 Euros  for the damages of the earthquake. This help is definitely significant in such a dramatic situation.

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