Flash ride in Maranello

19 Sep 2016

Venice is worldwide famous because of its nature of watery town, floating in an incredible balance between the sea and the land. The symbol of this balance is the gondola and that is why each tourist from all over the world is willing to pay a lot for just a very short and floating ride on the canals. Why should it be surprising if the same thing is happening in Maranello? In this small village that gave birth to Ferrari it is very common to be offered one for just a few minutes. It is only a brief driving experience that can cost over 100 Euros but the demand of this service is very high and that is why there are many operators around the factory that offer this.

It is so tempting that many of them hire promoters that attract tourists on the streets and promise them their best experience ever. In doing that, it is not so rare that they break some regulations about inappropriate promotional initiatives. This activity for example is not supposed to be done right in front of the Ferrari museum but it very common to see many people arguing there in order to get the most wealthy customers.

On the other hand, it is undeniably true that, even though Emilia Romagna is a great territory worth visiting, there must be a reason why all the tourists are stuck inside the small village of Maranello. Except for public security, this whole thing is anyway picturing a positive portrait: Ferrari’s charm is stronger than ever.